Seven marketing sins
June 13, 2012 -
Impatient... great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time.
Selfish... we have a choice, and if we sense that this is all about you, not us, our choice will be to go somewhere else.
Self-absorbed... you don't buy from you, others buy from you. They don't care about your business and your troubles nearly as much as you do.
Deceitful... see selfish, above. If you don't tell us the truth, it's probably because you're selfish. How urgent can your needs be that you would sacrifice your future to get something now?
Inconsistent... we're not paying that much attention, but when we do, it helps if you are similar to the voice we heard from last time.
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